The future of travel
The travel industry, like any other industry, is always evolving and changing. Several factors such as, people´s needs, wishes and financial means, local communities and the environment, are constantly influencing the tourism landscape. Shifts in mindset after the COVID-19 pandemic have changed the way we view and experience travel. Let’s have a look at how these factors influence the future of travel.
Tech is everywhere
We have grown accustomed to digital vaccination certificates, covid tests and entry forms, but technology will be influencing the way we travel in many more aspects. Think about timely updates on travel requirements, contactless check-in and boarding, concierge support through whatsapp, biometric technology at airports etc. AR and VR technologies will also help people plan their trip, or can help those who are not able to travel.
Sustainability is a must
Travelers interest in organizations’ environmental initiatives is here to stay. People want to know which airlines, hotels and restaurants are going that extra mile in terms of sustainability. They expect transparency and will make decisions to try to reduce their carbon footprint and enjoy their vacation responsibly. From plastic-free initiatives to development in reducing carbon emissions, players in the hospitality industry must connect with their travelers on all these aspects.
Travel in the Transformation Economy
To stand out, operators in the hospitality industry evolve from the Experience Economy to the Transformation Economy. In the Experience Economy, memorable experiences and encounters are curated and offered. In the Transformation Economy, clients/guests are looking for more than just an experience. They want something authentic and meaningful with a level of connection that is much more personal. This is why transformational experiences are difficult to replicate and commands a high premium.
The new look of corporate travel
As many organizations have incorporated remote work at some level, extensive corporate travel may not be as high as in pre-pandemic years. This also means that many employees can work in different locations other than their home, opening up opportunities in the travel industry. The tourism industry can step up their game by offering more digital nomad services, such as co-working spaces, laptop desks in hotels rooms as a standard, and video conferencing facilities available on demand.
Increase in outdoor recreation
Active travel is not just for the hyperactive, as more and more people prefer to do some type of activities during their travel, or want to avoid big crowds by spending time in nature. More over, many tourist attractions are better observed in a more immersive way, like when you go hiking or bicycling. Linked to active travel, is the increase in wellness and health related travel. People are looking to destress, detoxify and take a step back to take control of their health.
More interest in local culture and cuisine
People want to get that local experience, so they are looking to fully immerse themselves in everything local. A big part of that experience is the food. Small eateries that serve local, healthy food, in surroundings that really add to the overal going local vibe.
Trip planning with professionals
Using review websites and online resources still remain important in trip planning, but travelers will invest additional care by using a travel advisor, who can provide personalized support and give the latest on attractions and when to avoid crowds, local hotspots and hidden gems when it comes to accommodation.